What’s something you can’t see with the naked eye (but sometimes you can), doesn’t impact the value of a diamond (but sometimes it does), and only shows up about 30% of the time (but you should know about it)? window.SHOGUN_IMAGE_ELEMENTS = window.SHOGUN_IMAGE_ELEMENTS || new Array(); window.SHOGUN_IMAGE_ELEMENTS.push({...

Deciding to ask “the big question” is the hardest part. But a close 2nd place goes to deciding what kind of diamond should be in the ring. One stop in our store and you’ll quickly realize that diamonds don’t come in just one shape. They’re round, oval, emerald cut, and more. It’s not a question of which one is right and which one is wrong, rather a...

Ever wonder why we propose with diamond rings? Diamonds, with their fire, brilliance, and claim on being the hardest material on Earth, are the perfect symbol for everlasting love between two people. It might come as a surprise, then, to learn that even a small amount of oil from your fingertips can have damaging effects on your diamond’s sparkle. Other damaging substances include l...