Friday, August 05, 2016

Take Extra Precaution Against Counterfeit FireMark Diamonds

Posted by Sylvans at 2:00:00 AM in FireMark Diamond (19)

You probably know FireMark diamond and now you want to buy one. But before you plop in thousands of dollars on one, make sure that you’re buying a genuine article. This is to ensure that amidst the $1.2 billion worth of counterfeit diamond seizures in the U.S. last year (U.S. Customs and Border Protection, 2015), you won’t add to that statistics. The most important thing you do to avoid being duped by fake dealers is to only buy FireMark diamond from an authorized dealer. If one isn’t accessible to you or that someone has offered you a “FireMark” diamond, check for the FireMark trademark laser inscribed on the table of the diamond. The inscription is minute, so carefully look for it with the aid of a magnifying glass.
Sylvan's on Main Street, Columbia is an authorized dealer for FireMark.

Friday, March 18, 2016

Most perfect princess

Posted by Sylvans at 12:00:00 PM in FireMark Diamond (19)

When it comes to Princess Cut, one diamond signature comes to mind: FireMark. The FireMark Princess Cut, in fact, has become an industry standard from which other princess cuts are benchmarked. That’s because the signature cut has four advantages over regular princess cut diamonds. One, a FireMark diamond appears 10% larger than a stone of the same cut. Two, its patented double crown gives the stone additional facets and unique angles that make the diamond shine brighter. Three, it features shallower depths that, not only reflect more light, but ensure that you’re getting the carat you’re paying for. Fourth, and lastly, its girdles, tables, angles, and facets are perfectly aligned, which maximize the diamond’s scintillation and brilliance. Clearly, a FireMark diamond ring is reserved for the most glamorous wedding day.
Sylvan's on Main Street, Columbia is an authorized dealer for Firemark.

Friday, December 11, 2015

Princess Cut for your Princess

Posted by Sylvans at 8:08:42 PM in FireMark Diamond (19)

If you are popping that "serious" question, you better be armed of with a ring that pops as well -- a ring with a diamond that will lure her eyes away from the sparkles of yours only to gaze back at teary eyed. This is the most ideal scenario. Well, let's not make you more nervous than you already are. Coming to save the day is FireMark Diamonds. Now, you can pop that question with absolute confidence that you came armed with the most perfectly cut Princess Diamond in the world for your own princess. Shopping around, you might have heard about the 4Cs -- cut, color, clarity and carat weight. But it is always the cut that differentiates one diamond's beauty from another. 
To see this magnificently cut diamond, visit visit Sylvan’s on Main Street, Columbia.

Friday, July 24, 2015

Plus ten and other pluses

Posted by Sylvans at 5:00:00 AM in FireMark Diamond (19)

While everybody's saying they're the best in the business, there are some that simply leave competition miles and miles behind. Just like in the jewelry industry, while every player claims to be the best, only a select few actually are among the elite. Take for instance FireMark Diamonds, whose Princess cut is hands-down the most outstanding it its class. Here are a few facts. A FireMark Princess cut diamond looks 10% bigger than a common princess cut gem of similar carat. A FireMark has its patented double crown, or supplementary facets and unique angles that increases a diamond's appearance. Unlike others, A FireMark has shallower depths, tinier tables, precise angles, as well as perfectly aligned facets and girdles that are necessary elements to optimize the scintillation, brilliance and fire of a diamond. Not only those, every FireMark piece is certified by two of the industry's most discriminating experts, the Gemologial Institute of America and the Gem Certification and Assurance Laboratory.
Sylvan's on Main Street, Columbia is an authorized dealer for FireMark Diamonds.

Saturday, April 12, 2014

The Princess is Now the Queen

Posted by Sylvans at 2:36:11 PM in FireMark Diamond (19)

The princess is the second most popular diamond cut, second only to the classic brilliant round.  With its distinctive square or rectangular shape, this is a favorite cut among diamond cutters because of its ability to retain most of its crystal weight and create more value for each polished gem. With larger tables and a fun “crushed ice” look, the princess cut is also considered a more modern alternative to the classic cuts.  The cut has gained a larger market through the years as couples who long for that young, edgy and fresh look opt for the princess cut. With the development of Firemark Diamonds, a princess cut can now shine with brilliance that rivals that of an ideal or brilliant cut. The revolutionary princess diamond cut has been rated excellent by GIA and GCAL for polish, symmetry and unprecedented 98% light performance. Firemark Diamonds have stepped up from being princess to being queens in the diamond industry.
Sylvan’s on Main Street, Columbia is an authorized retailer for Firemark Diamonds.

Saturday, March 29, 2014

Remarkably Elegant

Posted by Sylvans at 1:41:38 PM in FireMark Diamond (19)

The Firemark is the world‘s most remarkable execution of the famous princess cut diamond. DTC's patented princess cut is royally modern and elegant with its unusual brilliance that rivals even that of the the classic ideal cut. Tested by the trusted leaders in diamond grading, the Gemological Institute of America (GIA) and Gem Certification and Assurance Lab (GCAL), Firemark Diamond yielded proved its topnotch quality and design with the unprecedented results. Its double crown creates additional facets and marked angles that capture the stone‘s vibrance. Each exacting angle, girdle and facet is perfectly aligned to maximize the stone‘s fire, brilliance and scintillation. The excellent craftsmanship of the Firemark cut makes it superior to other princess cuts in the market. Firemark is the perfect center stone for your engagement or bridal ring, because true love should be expressed in something as precious.
Sylvan‘s on Main Street, Columbia is an authorized retailer for Firemark Diamonds.

Saturday, March 08, 2014

The maximum weight blunder

Posted by Sylvans at 3:00:00 AM in FireMark Diamond (19)

Some jewelers are "tempted" to cut their diamonds to achieve maximum weight. Obviously for optimum return of investment. The sad thing is, such practice actually creates more losses than gains because, for example, cutting a normal Princess diamond for maximum weight results in weak return of white/colored light and radiance, which then creates a lacklustre stone with poor brilliance. It’s a different story, though, at FireMark Diamonds, where its special cutting methods zero in to unveil the inherent beauty of a stone and not to achieve the highest weight possible. Actually, because of this, each FireMark Princess Cut diamond’s radiance and return of light is practically matchless everywhere. Just like the 0.92k Fire Mark Princess Diamond VS2 Clarity G Color, whose scintillation and elegance are beyond compare. And for your peace of mind, each FireMark piece is laser-inscribed with a distinct GIA Certificate number.
Find that exclusive FireMark piece for you at Sylvan's on Main Street, Columbia.

Saturday, February 15, 2014

Anatomy of an ideal princess cut diamond

Posted by Sylvans at 1:00:00 AM in FireMark Diamond (19)

There are ordinary princess diamond cuts and there is Firemark™ Princess Cut — which is the super ideal cut round brilliant diamond which features far higher light return and beauty. The Firemark™ Princess uses a proprietary “Double Crown” technique that creates additional facets and distinctive angles that enhance the diamond’s fire and scintillation. It has an almost perfect symmetry, smaller tables, full crowns, exacting angles, even girdles, completely aligned facets, and is expertly proportioned for maximum brilliance. Compared to most princess cuts with similar weight, FireMark™ Princess looks bigger because of its smaller depth percentage. Normal princess cuts have corners which tend to chip off, whereas a FireMark™ Princess has chamfered corners — or they do not meet to any point — so there’s virtually no corners which virtually eliminates the possibility of chipping. No wonder all these variations elevate the Firemark™ Princess as the most beautiful princess cut diamond on earth.
Find FireMark Diamonds at Sylvan's on Main Street, Columbia, an authorized dealer.

Saturday, February 01, 2014

A “cut” from the rest

Posted by Sylvans at 1:00:00 AM in FireMark Diamond (19)

For a long time, competition among players in the jewelry industry is nothing short of being extremely intense. So when FireMark Diamonds entered the picture in 2008, the company is likely thinking that the only way to survive and achieve success is not to fight fire with fire, but rather to change the name of the game. Since the beauty of diamonds is primarily distinguished by the type of its cut, FireMark introduced a new cut of its own — the FireMark Princess Cut. Invented by company vice president Hertz Hasenfeld, the Princess Cut is a revolutionary diamond cut that ensures optimum brilliance, fire, scintillation, and beauty that rival those of an ideal round diamond! Both the tests done by Gemological Institute of America and the Gem Certification and Assurance Lab on the Princess Cut have unparalleled results.
So why settle for less? Get the best diamond cut there is — FireMark Diamonds Princess Cut — at Sylvan's on Main Street, Columbia, an authorized dealer.

Saturday, January 11, 2014

Which Diamond Cuts are for you?

Posted by Sylvans at 12:55:00 PM in FireMark Diamond (19)

Which diamond cut is the best? The most popular is the round cut, which is timeless and evokes a classic elegance. It’s by far the most admired diamond cut for engagements and weddings. However, it is not always the trendiest or fashionable. Princess cuts are more popular today among celebrities and high-profile weddings. It provides couples a break from the style that their parents and grandparent shad hooked on during their weddings without straying too far to lose the diamond’s classic feel. Nevertheless, for a revolutionary princess cut appeal, there’s the FireMark Cut. Exclusive to the signature, this cut is considered above industry standards as set by the Gemological Institute of America, the world’s premier authority on diamond cutting. It has an unprecedented 98% average light return as well as excellent grades for polish, symmetry, and light performance, all as verified by the Institute.
Sylvan's on Main Street, Columbia is an authorized dealer for FireMark Diamonds.

Saturday, December 21, 2013

A Cut for a princess

Posted by Sylvans at 9:00:00 AM in FireMark Diamond (19)

The princess cut diamond is the second most popular style after the classic round brilliant cut. It was popularized during the sixties when jewelers started looking for a new trendy cut other than the timeless round shape. Instead of a circular body, the princess cut is angular, either square or rectangular, and can be set as an inverse pyramid with the base facing up. Because of its corners, it weighs more than the round cut. For some a princess cut is more valuable and elegant, away from the widely popularized round cut. These people can rely on Firemark Diamonds, the renowned jewelry brand for princess cut diamonds. It is tested by the Gemological Institute of America to have a 98% average light return, higher than industry standards. Firemark indeed makes the cut when it comes to the most brilliant princess cut diamonds.
Sylvan's on Main Street, Columbiais an authorized dealer for Firemark Diamonds.

Saturday, November 30, 2013

Classic and Timeless

Posted by Sylvans at 8:00:00 AM in FireMark Diamond (19)

Diamond rings are classic and timeless, but jewelry designers can still cook up some new styles that set a trend. The solitaire round cut will always be a favorite, but the emerald stone cut is gaining followers, not the least celebrities among them. Likewise, the oval stone cut lends a more stylish and stunning appearance than the round, while a pearl stone cut is a hit for many engaged couples because of its brand of sensuality. The shape is feminine and vintage. Aside from cuts, colored stones are making headway, too. Cognac, blue sapphires, and canary yellow are some of the most notable favorites. Whatever the cut or setting, make sure to get a Firemark Diamonds. It’s said to be the most perfectly cut diamond, not too shallow or too deep, evoking the most brilliant light.
Sylvan's on Main Street, Columbia is an authorized dealer for Firemark Diamonds.

Saturday, November 16, 2013

A Cut above the rest

Posted by Sylvans at 1:00:00 AM in FireMark Diamond (19)

The Firemark Princess Cut puts the second most popular diamond cutting style at the top of the most beautiful diamonds ever. It shows how far a jeweler can achieve with the princess cut, often relegated to a notch lower than its more popular cousin, the round cut. But not when a Firemark Diamond can put more light and brighter scintillation in its patented princess cut.  The internal and external reflection sparkles more dramatically, producing a play of various hues that mesmerize even men. If you love princess cut diamonds, a Firemark Princess Cut guarantees that you get top-of-the-class diamond cutting that rivals, not only other princess cut diamonds, but even your best friend’s elegant round diamond ring. Put them side by side and you’ll see the difference. 
Sylvan's on Main Street, Columbia is an authorized dealer for Firemark Diamonds.

Saturday, October 26, 2013

The Perfect diamond

Posted by Sylvans at 9:00:55 AM in FireMark Diamond (19)

Jewelry brands can easily claim to have the perfect diamond cut when the customer is unaware of what “perfect” means. Like art, diamond cutting is subjective and reflects more of the jeweler’s eye for details and balance, rather than mathematical calculations that guarantee perfect symmetry. But it doesn’t hurt if a science-based analysis can back up the claim of a jeweler like Fire Mark. The brand says it has the perfect Princess cut diamond. You don’t have to take their word for it; just take that of the Gemological Institute of America (GIA), the premier world body for setting industry grades of precious and semi-precious stones. According to GIA tests, Fire Mark diamonds have an average of 98% light return, far above GIA’s 95% benchmark. Likewise, the diamonds are found to appear 10% larger than the average Princess cut diamonds of the same carat weight. Fire Mark diamonds have also shallower depths, eliminating the need to pay for extra weigh that you don’t need.
Sylvan's on Main Street, Columbia is an authorized dealer for Firemark Diamonds.

Saturday, October 05, 2013

When you know you’re ready for marriage

Posted by Sylvans at 10:00:00 AM in FireMark Diamond (19)

Stop agonizing over the question because the answers are surprisingly simple. When you feel single life is getting boring, or conversely, you’re getting more curious and excited about settling down. When you can’t imagine living without her not only for the whole year, but all the time. When you don’t get mad at her little quirks; rather, you find them even attractive. Even if she’s always late on your date, you keep your patience and if you feel mad for a while, it easily melts away as you get started with a happy conservation. When you know her family, nay, you love her family. You visit her parents over a barbecue weekend or even help her little brother with his school work. When you’re thinking of buying her a Firemark Diamond ring. That’s a dead giveaway, when you want to give her the best things in life, starting with the engagement ring.
Sylvan's on Main Street, Columbia is an authorized dealer for Firemark Diamonds.

Saturday, September 21, 2013

Brilliance Beyond Compare

Posted by Sylvans at 10:00:00 AM in FireMark Diamond (19)

No two diamonds are alike. Aside from having different compositions, colors, and purity, a diamond also differs from another based on its cut. A cut does not refer to the shape but to things like proportioning, polish, and symmetry of the stone. The most common diamond cuts are the Round Billiant and Princess. For Princess cut diamonds, one name stands out from the rest: FireMark. My friend recently went to Sylvan's to buy an engagement ring for his fiancée, as he intends to propose once he gets promoted at work. Being naturally meticulous, he placed a 3.66c FireMark Princess Cut Diamond next to a high-end traditional princess cut stone. He could not believe the glaring difference! The FireMark diamond was unbelievably more brilliant, even under normal room light! And when he proposed, his girl really had no choice but say "Yes" with a big smile on her face. Since then, his fiancée had never stopped praising how beautiful and brilliant her engagement ring is!
Sylvan's is an authorized dealer for FireMark Diamonds.

Saturday, August 24, 2013

Is Your love like a diamond?

Posted by Sylvans at 3:00:00 AM in FireMark Diamond (19)

It is easy to equate a diamond with love. Like love, a diamond is a symbol of purity that endures time and the most difficult situation. It’s created from earth’s depths from carbon minerals over millennia, surviving the most difficult environment such as extreme pressure and high heat.  Likewise, a diamond is created with the most care, as you would true love. The master jeweller cuts and polishes the raw diamond to make it radiate the most brilliance and shine up a woman’s life like love. And a diamond is forever. Shouldn’t be your love made of the same stuff? At least you can aspire to. Give her a Firemark Princess Cut Diamond and she’ll appreciate the attempt. Firemark’s patented innovative diamond cut is renowned to exude more brilliance, just as your love is meant to be the best for her. Sylvan's on Main Street, Columbia is an authorized dealer for Firemark Diamonds.

Saturday, August 10, 2013

A Cut above the rest

Posted by Sylvans at 1:50:30 AM in FireMark Diamond (19)

Some say it is the second most popular cut in diamonds. But looking at the princess cut of a Firemark Diamond seems to challenge the second-rate claim. The Firemark Diamonds princess cut is a showcase of what a princess cut can achieve, even better at times than a round cut, considered as the most popular among diamond cuts. The white light is brighter in a Firemark Diamonds princess cut diamond. The play of colored light is starker than a regular round cut. The sparkle is more dramatic and the overall beauty of this princess cut is designed to melt any woman’s heart. Of course, not all princess cut are made like a Firemark Diamonds. If you are not confident about gauging the value and precision of princess cuts versus other princess cuts and even round cuts, a Firemark Diamonds will help you see the difference. 
Sylvan's on Main Street, Columbia is an authorized dealer for Firemark Diamonds.

Saturday, July 27, 2013

The Science of Perfection

Posted by Sylvans at 10:00:30 AM in FireMark Diamond (19)

The process of diamond cutting is a stringent science and the industry’s elusive standard is perfection. The makers of the patented FireMark Diamond invested years to develop the perfect means to make the princess cut – the second most popular diamond cut which is shaped like a face up square on an inverted pyramid base with four bevelled sides. After countless trial and error, DTC finally has a United States Patent, a GIA certification and a GCAL grading to back up their claim that the FireMark Princess Cut Diamond is the most perfectly cut Princess Diamond there is, period. The test results from the two prime authorities in the diamond industry show an unprecedented 98% average light return, “Excellent” rating in Polish and Symmetry, and “Excellent” grade for Light Performance. FireMark owes its outstanding results to its unique combination of a higher crown, a smaller table and a shallower depth – a revolutionary cut that produces brilliance to rival the Ideal Round cut. With FireMarks, perfection is not the standard, it is the norms.

Check out FireMark Diamonds at Sylvan’s on Main Street, Columbia.



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